The Late Master Mohammad Sadegh Seirafian(b. 1922 - d. 2005), the third of the seven sons of Haj Agha Reza Seirafian, pursued this profession after his graduation from high school. Having considerable interest and the same dreams, he combined the dexterity of the skillful masters with his own innovative thoughts and began to produce carpets while he was also helping his father. He created a reputation for being one of the great designers and producers of Persian master workshop carpets, those unprecedented works marked as SADEGH SEIRAFIAN have attracted hundreds of the enthusiasts, artists and highly reputable collectors. He has had a major part in making Seirafian Rugs of Isfahan the best known of the best of Iranian rugs.

The Late Master Haj Agha Reza Seirafian (1881–1975), the founder of Seirafian Carpet, had been, at first, a highly reputable private banker (sarraf)(1) in Esfahan; but his enthusiasm in this career did not hampered his love of genuine carpet. This deep-rooted love inspired him to open a new chapter in the history of the hand woven carpet. His dream was to produce supreme, genuine and unparalleled carpets. In order to realize his dream, he employed the most talented designers and skillful weavers and also made use of natural dyes and the best raw materials.