Pino Allievi (ed.): Ferrari Art Edition. Cologne: Taschen 2018. Folio. 43.2×32.4 cm. Limited edition, serial no 157 of 250 (of a total edition of 1947 copies). Signed on the first page by Piero Ferrari, the late Sergio Marchionne and John Elkann. Illustrated throughout with colour photographs, many folding. 514 p. Bound in publisher's elegantly hand-stitched red leather with Ferrari emblem on front board, presented in an Ferrari motor-inspired aluminum display case and bookstand resembling the exhaust system of a 12-cylinder engine designed by Marc Newson. 55×57×110 cm.
Designed by Marc Newson, one of the world’s most accomplished and influential designers, this luxury Art Edition limited to only 250 copies, offers access to hundreds of photographs from the Ferrari Archives and private collectors, including hundreds of unseen photographs, drawings and sketches to reveal the full story behind one of the world’s most powerful brands. The book is enclosed in a Ferrari motor–inspired case made of cast aluminium, the chrome has been sandblasted with powder to preserve the metal’s natural feel, while the top of the case has been finished using Ferrari’s own red varnish, the same as that used on their engines. The bookstand is elevated by a sculpture evocative of the 12-cylinder engine in hand-bent, flared chromed steel. Made of chromed steel, the bookstand’s legs were joined together using tungsten inert gas (TIG) welding, a process that produces stronger, high-quality welds, typical in the automotive industry. The editor of the work, Italian writer and journalist Pino Allievi, has for years documented the world of sports cars as a commentator of Formula 1 racing. Working with Enzo Ferrari, Allievi wrote “Ferrari Racconta”, the founder’s last work. Each copy is signed by Sergio Marchionne, John Elkann, and Piero Ferrari.
Provenance: Acquired from Taschen in 2018 by the current owner.