FIAT: An original b/w FIAT advert for FIAT 128. Next to the vehicle the sports car manufacturer Enzo Ferrari (1898–1988) and at the top billing text stating “For $1,992 You can Drive The Car Ferrari Drives”. Magazine poster from 1971. Page size 33.5×26 cm. Frame size 43×33 cm.

Enzo Ferrari was known as a combative and eccentric man, who also happened to be a technical genius. Despite the fact that the cars carrying his name were among the fastest and most sought-after on the market, the vehicles he himself used were much less fashionable. In his day most people presumed that Mr. Ferrari would every morning be seated in one of his company's latest creations from the factory in Maranello, Northern Italy (Modena), yet the reality was very much different. In his own garage one would find a standard feature FIAT - intended for the European middle class - which he found optimal for everyday use. The statement of the advert is hence completely truthful.

Seller informs

This is an original FIAT advert (magazine poster) from 1971, which shows normal signs of handling. Has yellowed slightly due to ageing/storage conditions.

Please note that Bruun Rasmussen Auctioneers has not physically examined this item, the estimate is solely based on the seller’s photographic material. Therefore, we cannot provide a description of the condition, and it is not possible to request a report on the item’s condition.


Art, antiques & collector's items, 21 January 2021


1,000 kr.


Price realised

500 kr.  

One bid

When Bidder Bid
1040549 500 kr.