12103/​307

FIAT: An original b/w FIAT advert for FIAT 128. Next to the vehicle the sports car manufacturer Enzo Ferrari (1898–1988) and at the top billing text stating “For $1,992 You can Drive The Car Ferrari Drives”. Magazine poster from 1971. Page size 33.5×26 cm. Frame size 43×33 cm.

Enzo Ferrari was known as a combative and eccentric man, who also happened to be a technical genius. Despite the fact that the cars carrying his name were among the fastest and most sought-after on the market, the vehicles he himself used were much less fashionable. In his day most people presumed that Mr. Ferrari would every morning be seated in one of his company's latest creations from the factory in Maranello, Northern Italy (Modena), yet the reality was very much different. In his own garage one would find a standard feature FIAT - intended for the European middle class - which he found optimal for everyday use. The statement of the advert is hence completely truthful.

Condition

This is an original FIAT advert (magazine poster) from 1971, which shows normal signs of handling. Has yellowed slightly due to ageing/storage conditions.

Auction

Art, antiques & collector's items, 21 January 2021

Category
Estimate

1,000 DKK

Sold

Price realised

500 DKK  

One bid

When Bidder Bid
500 DKK